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CASE STUDY

Texas builder adopts integrated smart home strategy to fuel growth in new markets

Pacesetter Homes  + Brilliant case study — house exterior
Blake Friesenhahn,  Vice President at Pacesetter Homes Dallas-Fort-Worth
“The industry is always looking for the next big new thing. A decade ago, it was energy efficiency. Now, it’s technology. That’s the next direction that everyone is focusing on. It’s also something that pre-owned housing doesn’t offer.”
Blake Friesenhahn, Vice President at Pacesetter Homes Dallas-Fort-Worth
Recognized by Builder Magazine as one of the top 10 fastest-growing homebuilding companies in 2017, Pacesetter Homes has quickly established itself as an industry leader in Texas. It also shares a rich homebuilding history as a proud member of the QUALICO family of companies, one of western Canada’s most successful builders. As the company enters a new rapid growth phase that includes expanding to new markets, it sees its new smart home strategy as a key to success and relevancy in a competitive and evolving marketplace.

Pacesetter Homes

Dallas, TX
  • Top 100 builder (#90, Builder Mag, 2020)
  • Top 10 fastest growing builder private builder
    (Builder Magazine, 2017)
  • Homes range from $290k to $500k

The Challenge

The Solution

Standard Smart Home Package

Brilliant Control
Brilliant Control
Honeywell T6 Thermostat
Honeywell T6 Thermostat
Ring Pro Doorbell
Ring Pro Doorbell
Yale Smart Lock
Yale Smart Lock

Upgrade

Wemo Smart Switches
Wemo Smart Switches

Upgrade

Level 1 ($200-350k) Brilliant Control (1-Switch), Ring doorbell, Honeywell T6 thermostat
Level 2 ($300-400k) Brilliant Control (1-Switch), Ring 2 doorbell, Honeywell T6 thermostat
Level 3 ($375-550k) Brilliant Control (2-Switch), Ring Pro doorbell, Honeywell T6 thermostat, and choice of a smart lock (Yale, August, Schlage) or smart switches from Wemo.

The Results