Graham Hart Home Builder constructs exceptionally elegant and delightfully functional personalized homes in the Dallas-Fort Worth (DFW) area. Founder Shawn Goff started his career working with his father in the homebuilding business and learned how to challenge conventional wisdom and meet customers’ needs with creativity and style. Already highly successful, he and his company now look to drive innovation and personalization in the face of cookie-cutter competition by providing a distinct product that can meet the needs of every generation. Smart home tech has quickly become a key focus for Graham Hart as it aims to offer modern residences for homeowners with different lifestyles and tech experience.
The Challenge
Graham Hart wanted to respond to its customers desire for smart home features and provide them a unique homeownership experience, but the path forward was not always clear. Prior to Tatta joining, Graham Hart was installing low-voltage wiring suitable for a media room and surround sound throughout the home, an alarm system, and phone/data connections. Beyond that, further automation required the installation of a system like Control4 or Crestron, which were cost-prohibitive, hard to program, and often required significant support and maintenance. Even when features such as alarm systems were provided as standard, fewer than 20 percent of homeowners actually activated the system, as it required a monthly fee.
The Solution
Tatta first learned about the Brilliant Smart Home Control System from his technology integrator partner, ESD Technologies, and installed several units in his own home. He immediately fell in love with Brilliant’s ease of use and the ability to control his entire home from a touchscreen wall panel. As a parent, he especially enjoyed Brilliant’s intercom feature, which he used to speak to and check up on his kids in other rooms. His wife and children quickly became users and fans as well. “A five-year-old is comfortable using Brilliant,” says Tatta. “Why wouldn’t any homebuilder love to make their homes smart and easy to control right from the beginning?”
The Standard Smart Home Package
The Results
Graham Hart is part of a new generation of production home builders that offer true smart homes—properties with an integrated system of controls, sensors, and devices built directly into the walls that make the home itself smart, easy to use, and helpful.
With a carefully selected ecosystem of smart products, Graham Hart is able to offer value, convenience, and safety with no recurring fees. “Our homeowners can easily use all of the technology we install thanks to the Brilliant Controls and do things like keep an eye on their kids, reduce energy use, and automate their home” says Tatta. “And the beauty of combining Brilliant with a Schlage smart lock and a Ring doorbell is that everyone at home can now use and benefit from the extra security and convenience these products offer.”
Graham Hart sold its first Brilliant-powered smart home in 2019 and plans to build over 100 new smart homes in 2020.
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